East Rudham was lined with well-wishers and the celebratory mood was as cheerful and as welcomed as the warm sunshine, which blessed the arrival of the Olympic Torch carried by Lisa Massingham. Heralded by acrobatic displays, much horn and whistle-blowing, flag waving and cheering, the torch was greeted by a huge crowd turning out, as never before, for this once-in-a-lifetime event in this small North Norfolk village.